Crowned Miss World Somalia 2025, Zaqinab Jama represents a new generation of leadership shaped by advocacy, resilience, and purpose.
More than a pageant titleholder, she is a young woman using her platform to confront deeply rooted social challenges while proudly representing Somalia on the global stage.
Through her Miss World journey and her Beauty with a Purpose (BWAP) project, Zainab demonstrates that beauty finds its greatest meaning when paired with service.
Born in Somalia, Zainab holds a degree in Aviation and Airport Management, a background that reflects her discipline, focus, and commitment to education. Beyond academics, she is creatively inclined, with interests in sports, music, and writing.
These qualities contribute to her confidence and her ability to connect across cultures, enabling her to communicate complex issues with clarity and empathy.
At the heart of Jama’s Miss World journey is her Beauty with a Purpose project, which focuses on raising awareness about female genital mutilation (FGM) and advocating for the protection and empowerment of young girls.
FGM remains widespread in parts of Africa, including Somalia, with severe physical, emotional, and psychological consequences. Zainab’s advocacy is grounded in both personal conviction and a deep understanding of the issue, driven by her determination to ensure that future generations of girls are protected from harm.
Her approach emphasizes education, awareness, and community engagement rather than condemnation alone. By encouraging dialogue and informed decision-making, her project seeks to challenge long-standing norms while fostering empathy and understanding.
Through outreach initiatives and public awareness campaigns, she works to break the silence surrounding FGM and promote lasting social change.
Zainab’s participation in the 72nd Miss World Festival in India provided her with a global platform to amplify this message. Throughout the competition, she carried herself with poise and conviction, remaining firmly rooted in her advocacy.
When the defining moment came during the Head-to-Head Challenge, where contestants speak on issues close to their hearts.
Zainab used the opportunity to highlight her BWAP project, drawing international attention to the realities faced by girls affected by FGM and the urgent need for collective action.
Her presentation resonated far beyond the pageant stage, reinforcing the evolving role of Miss World as a platform for advocacy and storytelling.
By addressing a sensitive and often overlooked issue on an international stage, she demonstrated that pageantry can serve as a powerful tool for social impact when guided by purpose.
Throughout her journey, Zainab consistently represented Somalia with dignity and pride. She challenged stereotypes by presenting a narrative cantered on strength, culture, and progress. Her presence contributed to broader conversations about African women, leadership, and inclusion, reminding global audiences that Somali women are not only participants in change but leaders of it.
For Zainab Jama, the crown is not an endpoint but a responsibility. Her work extends beyond the pageant space through continued engagement with young people, collaboration with advocacy organizations, and sustained efforts to champion the rights and well-being of girls.
Her journey reflects a broader shift in modern pageantry — one that values intellect, compassion, and impact alongside elegance.
Zainab’s story and journey is defined by intention.
From her education to her humanitarian work, every step reflects a commitment to meaningful change. As Miss World Somalia 2025, she has used her voice to confront harmful practices and inspire conversations that matter.
Her Beauty with a Purpose project stands as a testament to the idea that advocacy begins with courage, grows through action, and leaves a legacy measured not by titles, but by lives transformed.
Nkiruka Onyekwu
Abuja, Nigeria
